About
An avatar of Trevor
Glen Ames
Summary
A product exec, providing leadership to global software product organizations. I have built products and teams focused on highly transactional data systems and have particularly strong experience in Ad Tech platforms. With 20 years working at major tech companies in California, I am currently based in London.
Experience
CAPTIFY / CPO & CTO
FEB 2015 - PRESENT / LONDON, UK
I have built a 50-person strong product and engineering team across offices in London and Kiev. Together we have created the Captify search retargeting platform which currently processes over a billion events per day. For each event, machine learning is applied to derive intent from users' search behaviours and optimize programmatic advertising.
TURN / SNR DIRECTOR PRODUCT
OCT 2012 – FEB 2015 / LONDON, UK
At Turn I managed the team responsible for the Turn DSP, with particular focus on enhancing the analytics and reporting capabilities. Our actionable insights provided a real time ability for users to optimise programmatic advertising campaigns. Turn was known in the industry as a high-performance demand side platform - it has subsequently been acquired by Singtel.
AT&T / DIR PRODUCT & ENG
Jun 2011 – Oct 2012 / LONDON, UK
AT&T wanted to leverage their huge data reach to create a highly-personalized advertising platform. I managed the product and engineering team to build their data management platform which leveraged the Turn DSP for delivery.
GLAMRUSH / CO-FOUNDER
2011 – 2012 / SAN FRANCISCO, USA
I Co-Founded Glamrush as the technology lead, building the intial prototype which included a social marketing and e-commerce platform. The company focused on providing viral marketing to enable cosmetic brands to introduce new products to market. We exited with a company sale.
LIKELIST / DIRECTOR PRODUCT
2009 - 2011 / MOUNTAIN VIEW, USA
Applying social recommendations to business search, LikeList attempted to leverage the trust network as a mechanism for local businesses to communicate and build relationships with their advocates. As product lead, I released both the consumer web application and business portal.
AOL - MAPQUEST / DIR PRODUCT
2008 - 2009 / MOUNTAIN VIEW, USA
When joining AOL-MapQuest, the advertising page weight was over 30%, with a mandate to reduce page weight but retain revenue. I introduced bespoke targeted advertising options which increased CPM rates and reduced advertising page weight to <10%. The improvement in consumer experience was significant, yet at the same time, revenue was improved.
YAHOO! / SNR PRODUCT MANAGER
2005 - 2008 / SUNNYVALE, USA
At Yahoo! I owned the Geo-Targeting and Demographic Targeting platforms for both advertising and website groups. The advanced capabilities to target users based on specific Geo and Demo profile enhanced personalisation and increased revenues, the product influenced over $500 million of advertising revenue and drove the Yahoo! home page.
CHINA.COM / SNR PRODUCT MANAGER
2002 – 2005 Vancouver, Canada
Managed the Pivotal MarketFirst CRM platform - providing fully configurable marketing automation
NORTEL / PRODUCT MANAGER
1999 – 2002 SAN JOSE, USA
Managed and Developed the Clarify Sales CRM platform, now forming part of the Amdocs platform
SILVACO / SNR ENGINEER
1995 – 1999 SAN JOSE, USA
Led development of the Silvaco device simulation visualization platform in C++
Patents
  1. Automated Clustering of records, biased by supervised classification processing
  2. System and method for facilitating interactive selection of clusters and presentation of related datasets
  3. Guided cluster attribute selection
  4. System and method for facilitating interactive selection and presentation of datasets
  5. Dynamic cluster visualization
  6. Determination of sampling characteristics based on available memory
  7. Visual interface to indicate custom binning of items
  8. Interactive aggregation of data on a scatter plot
  9. User interface for graphically representing groups
  10. Exporting aggregated and un-aggregated data
  11. Solution for real time parking search and optimization
  12. Modulation of Geo-Targeting confidence thresholds in network advertising systems